Izumi Tonic Rice Water Strengthening Masque
Shu Uemura

Izumi Tonic Rice Water Strengthening Masque

Regular price $90.00 $0.00 Unit price per
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For who: All hair types.

Information: A fortifying and deeply nourishing mask infused with Japanese rice water to repair damage, protect against future breaks and visibly thicken fragile hair.

Inspired by Yu-Su-Ru, the old Japanese beauty tradition of several centuries which consists in washing hair in rice water, the Izumi Tonic range helps to restore damaged hair, to protect it from future damage and reveals healthier and smoother hair. This nourishing, fortifying and rich mask intensely hydrates and visibly thickens the wicks, restoring key nutrients and repairing damage caused by brushing. The precious rice water it contains comes from Hyogo, Japan, it is produced in an ecological way.


  • Make the wicks 30 times more resistant and increases the diameter of the hair
  • Reduces forked tips up to 91% and protects against the breakage caused by brushing
  • Leave the hair soft, smooth and shiny

Usage tips: Apply a product hazelnut to wet hair once a week. Gently massage in the hair from mid-lengths to the tips. Leave on for 5 to 10 minutes, then rinse abundantly. Improve your hair strengthening ritual with the gentle cleaning Izumi Tonic shampoo (sold separately).

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